The Story of 200 Cheshire Ct in Cambridge Heights & How Stellar Marketing Achieved an Above-Ask Sale
When we first stepped into 200 Cheshire Ct in Nutley, NJ, we knew this wasn’t just another listing—it was a unique opportunity to showcase the potential of suburban living at its finest. The property had everything buyers dream of: a beautifully updated interior, ample space for entertaining, and a prime location just minutes from Nutley’s downtown and NYC transportation options. However, in today’s competitive market, we knew it would take more than just great bones to make this home stand out—it would take the power of cutting-edge marketing.
The Listing Process in Cambridge Heights
Before hitting the market, we partnered closely with the homeowners to prepare the property for its debut. From staging each room to highlight its best features to scheduling a professional photoshoot that captured every angle in its best light, every detail was meticulously planned. Our photographer captured stunning shots that showcased the spacious layout, modern upgrades, and inviting curb appeal of the home.
We crafted a compelling listing description that emphasized the home’s unique features and its appeal to key buyer demographics, particularly NYC commuters looking for a move-in-ready home in a serene yet accessible location.
The Marketing Strategy in Cambridge Heights
What truly set 200 Cheshire Ct apart was our comprehensive marketing plan. Leveraging our expertise in digital and social media, we launched an aggressive campaign across multiple platforms:
- Social Media Buzz: A series of Instagram and Facebook reels featuring walk-throughs of the home generated significant engagement, attracting interest from both local buyers and those moving from NYC.
- Video Marketing: A professionally produced video tour was posted on YouTube and shared across our networks, highlighting the home’s flow, finishes, and its proximity to Nutley’s best amenities.
- Targeted Advertising: We ran paid social media ads targeting buyers looking for homes in Nutley and surrounding towns, ensuring the listing reached the right audience.
- Exclusive Open House Event: We hosted a themed open house designed to create a memorable experience for visitors, complete with refreshments, personalized tours, and a spotlight on the neighborhood’s lifestyle benefits.
The Results
Within the first week on the market, 200 Cheshire Ct drew multiple showings and several competitive offers. The buzz we created not only brought in a wave of interest but also positioned the home as a must-have property. After a brief negotiation period, we secured a final sale price above the asking price, delivering incredible results for the sellers.
This success story is a testament to the power of strategic marketing and the strength of Nutley’s real estate market. By combining our deep local knowledge with innovative marketing techniques, we didn’t just sell a house—we created a buzz that made 200 Cheshire Ct the talk of the town. Another win for our clients and a proud moment for our brokerage!