This stunning property at 57 High Street in Nutley, NJ, set a new benchmark as the highest-priced home ever sold in the township by Broker/Owner Matthew De Fede of Realty Executives Elite Homes.
The sellers—an accomplished couple preparing for retirement—had reached a point where their once-perfect home became too large for their lifestyle. With downsizing on the horizon, they needed more than just a quick sale; they needed a smart, strategic approach that would maximize their return on one of Nutley’s most exceptional properties.
This wasn’t your typical Nutley home. With top-tier amenities, custom finishes, and a level of craftsmanship rarely seen in the area, we knew it wouldn’t “comp out” using traditional comps or pricing models. Instead of following the market, we chose to lead it.
We developed a bold pricing strategy that pushed the ceiling—listing it higher than any home previously sold in town. Then we backed that price with a powerhouse marketing campaign that combined high-end digital ads, targeted social media, cinematic video, and proprietary buyer networks. The result? We identified and closed with a qualified cash buyer who understood the home’s unique value—without hesitation.
This wasn’t just a sale—it was a statement. And it’s proof that when you position a luxury property with precision marketing, the ceiling isn’t the limit—it’s just the starting line.