Matthew De Fede is a former Creative Director who has been featured in major publications and has worked with celebrity clients, high-net-worth individuals, and successful tech entrepreneurs.
In Nutley, New Jersey, there are real estate agents… and then there’s Matthew De Fede.
At this point, spotting Matthew around town is like seeing a local celebrity. Coffee shop? Someone recognizes him. Grocery store? Someone asks him about the market. Walking down Franklin Avenue? Odds are somebody’s yelling, “Hey Matt, when’s the next listing dropping?” He’s become part Realtor, part media personality, part marketing machine.
Some people sell homes.
Matthew De Fede sells attention.
Before dominating the Nutley real estate scene, Matthew built a career in the creative and marketing world, working with major companies, high-profile brands, celebrity clients, and wealthy tech entrepreneurs. While most agents were still taking blurry cell phone photos of kitchens with bad lighting, Matthew was bringing big-brand advertising strategy into local real estate marketing.
That’s the difference.
He doesn’t market homes like a Realtor.
He markets them like Nike launching a sneaker or Apple unveiling an iPhone.
And people notice.
Known as the “Ryan Serhant of Nutley,” Matthew has built a reputation for turning ordinary listings into local events. Professional video. Cinematic photography. Massive social media exposure. Attention-grabbing campaigns. The kind of marketing that makes homeowners feel like their property just got signed by a Hollywood publicist.
His brokerage, Realty Executives elite homes, has become one of the most recognized real estate brands in Nutley because of one simple philosophy:
Maximum Exposure = Maximum Price.
It sounds simple, but very few agents actually know how to do it.
Matthew combines creative direction, social media influence, luxury branding, and old-school hustle into one package. One minute he’s negotiating a deal, the next he’s filming content, designing ad campaigns, or making a house trend online before the first open house even starts.
Honestly, getting Matthew as your listing agent in Nutley sometimes feels a little like trying to get reservations at a hot restaurant on a Saturday night. You hope there’s availability.
And while the humor and personality make him memorable, underneath it all is a serious track record. Record-breaking sales. Massive online reach. Thousands of followers. Decades of marketing experience. And a reputation for outworking almost everyone in the room.
Love him or hate him, one thing is undeniable:
When Matthew De Fede lists a home, people pay attention.